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Saturday, June 28, 2008

Lightning marketing team makes advertising mistake

From Damian Cristodero of the St. Petersburg Times:

Steve Stamkos has a right-handed shot. He signs autographs with his right hand. You’d figure those would have been clues to the ad agency the Lightning hired to put together the 47-foot tall collage of four players, including Stamkos, hanging on the exterior wall of the St. Pete Times Forum at the corner of Morgan Street and Channelside Drive.

Alas, Stamkos, the No. 1 overall pick in last weekend’s draft, the player the team is hyping as the next face of the franchise, is shown holding his stick left-handed. The good news, I guess, is his image only covers 10 feet.

Read the entire story here.

How do you make that mistake? Honestly. I mean, this is the same as the EA Sports people having Bobby Holik as a left-handed shot for like five years in the late 90's/early 2000's.

Ballhype: hype it up!

1 comment:

Steve Werier said...

If I were the Lightning marketing department I'd be postering the entire St Pete's exterior with a photo tribute to the many mullets of Barry Melrose.

Maybe they just think Stamkos has a REALLY GOOD backhand....